KNOW EVERYTHING, DO ANYTHING
WITH NATHAN CAFEARO

Brief the whole customer journey
Companion to: The Skin Clinic App

STARTING PROMPT
Help me prepare a campaign brief for [service] serving [audience and area]. Ask about the offer, destination page, budget and follow-up process. Draft message themes and copy for review, using only claims we can support. Identify policy and business requirements to check before launch. Do not publish ads or spend a budget.

CHECK YOUR WORK
1. Describe the audience, service and location.
2. Confirm claims, budget and current advertising requirements.
3. Review draft copy and the destination page together.
4. Decide who follows up and what success means.

MY TASK

MY SOURCE MATERIAL

WHAT I NEED TO CHECK

MY NEXT STEP

Adapted reader exercise, not a transcript of the original project.
https://knoweverythingdoanything.com/resources/campaign