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CHAPTER 09 · Marketing

Create Campaigns People Notice

Develop audiences, angles, copy and creative ideas for Facebook and LinkedIn campaigns.

A companion to the book

Inside this chapter

This planned example follows the development of a campaign idea into variations that can be reviewed and tested.

Nathan’s Facebook and LinkedIn work will provide the context for the prompts, creative decisions and revisions. Finished campaign material has not yet been added.

What will be added

The full story, prompts, follow-up conversations, screenshots and reusable resources will appear here as the companion material is completed.