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CHAPTER 08 · Marketing

Build a Google Ads Campaign

Follow a campaign from its business objective to structure, keywords, advert drafts and landing-page briefs.

A companion to the book

Inside this chapter

The chapter will show the prompts, revisions and checks involved in developing a Google Ads campaign.

The emphasis is on connecting the commercial objective to the proposed campaign and reviewing the work before anything is launched. Campaign assets and results will be added when the example is ready.

What will be added

The full story, prompts, follow-up conversations, screenshots and reusable resources will appear here as the companion material is completed.