The Skin Clinic App
Brief the whole customer journey
Make this your own. Replace the bracketed details, provide the relevant material and choose a result you can inspect.
Your starting prompt
Help me prepare a campaign brief for [service] serving [audience and area]. Ask about the offer, destination page, budget and follow-up process. Draft message themes and copy for review, using only claims we can support. Identify policy and business requirements to check before launch. Do not publish ads or spend a budget.
Before you call it finished
- Describe the audience, service and location.
- Confirm claims, budget and current advertising requirements.
- Review draft copy and the destination page together.
- Decide who follows up and what success means.
Your notes
My task:
My source material:
What I need to check:
My next step:
A reusable exercise adapted from the chapter, not a verbatim record of the original instructions. Downloads are editable plain-text worksheets; use Print for a paper copy or PDF.
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